Company
Overview
The Beginning
With a vision to bring innovation in the manufacturing of automotive instruments, Pricol began its operations in 1975 at Coimbatore in South India.
the story since
In the last four decades, Pricol has become a reputed global brand in the automotive instruments and products business. Taking forward this legacy of long-standing customer trust, today, Pricol is pioneering excellence and innovation as an automotive technology company. Our precision-engineered automotive technology solutions are customer-centric, feature-driven and interface-rich.
Our Strength
Pricol’s strength is its 5100-strong professional and dedicated personnel and a collaborative work culture that nurtures their growth and encourages them to pursue the mission to be PASSIONATE, SUSTAINABLE, DYNAMIC and EVOLVING.
Passionate
Sustainable
Dynamic
Evolving
Vision
We will strive to attain leadership and excellence in all the products and services that we provide, through socially and environmentally acceptable means.
mission

Be

Dynamic

Constantly innovate and find better ways to deliver value to our customers
MISSION

Work

Passionately

To enhance value to our customers, employees, suppliers and shareholders
Mission

Constantly

Evolve

Improve in every sphere of our activity
Mission

Be

Sustainable

Care for the society and environment around us
core values
“Pricol is built on generating value and propelling positive change. We constantly evolve and always adhere to creating value for all our stakeholders, i.e. customers, suppliers, shareholders and employees and the communities we are engaged in. We remain sensitive to our core belief system and are committed to consistently delivering value.”
  • Ownership
  • Listen
  • Passion
  • Respect
  • Integrity
  • Collaboration
  • We are responsible for all our actions.
  • We listen to both the spoken and the unspoken before we act.
  • Whatever we do, we do it from the bottom of our heart.
  • We respect those who add value to our lives.
  • We never compromise on our values.
  • We believe in working towards a unified goal.

About the Logo

Our logo represents the synergistic relationship between the four stakeholders working in a convergent manner in order to create value for each other.