Our Focus
Technology at
the Forefront

The automotive industry is going through a major transformation compared to last many decades and the landscape of the industry is changing to redefine the future of mobility.


At Pricol, we understand that technology has the power to change the world and certainly change the way automotive industry operates. Embracing this change and leading the disruption is what defines us. This has helped us to stay ahead of the curve and guide the industry on the path of innovation.

Dedicated 400+ Product and Process engineers
Subject Matter Expertise in Electronics, Mechanical & Electro-Mechanical domains
Strong market presence in indigenously developed technological solutions
Strategic Technology Partnership to compliment next generation product and technology
State of Art In-house developed testing Facilities
Our Engineering


  • 2 Dedicated and Centralized Technology Centres
  • 400+ Product and Process Engineers
  • Subject matter experts in Electronics (Hardware & Software), Mechanical & Electro Mechanical domains
  • End-to-End development ownership with highly competitive lead times
  • Core products and solutions in our portfolio designed and developed by our teams in-house
  • Wide range of ecosystem partners to strengthen our solution offerings
  • Award winning innovations duly recognized by customers and industry forums
In- House Testing
  • State-of-the-art in house Operationalized Hardware in Loop (HIL) and Software in Loop (SIL) system with reusable Test Cases to improve the Functional & Software Quality of Driver Information System
  • Electromagnetic compatibility (EMC) and Electromagnetic interference (EMI) Testing
  • Environment Testing
  • Endurance Testing
  • Product Reliability Testing
Technology, People, and


  • People and technology work well together to create genuine, positive change. At Pricol, technology and people are a winning combination which makes a real and positive difference
  • Our employees’ passion and commitment to achieving engineering excellence have inspired top automotive companies to collaborate with us, thereby providing them with cutting edge solutions.
  • Technology and tech-led innovations will continue to be the driving force for Pricol
  • We remain committed to grow our business with strong technology footprint and further augment our leadership in our sector
  • With the optimum mix of right talent and technology, we adopt a holistic perspective and make the best decisions for our development
Growing Mobility Disruption and
Our Technology Connections

The mobility sector is undergoing rapid transformation with the rising popularity and awareness towards CASE (connected, autonomous, shared and electrification) mobility. We have been quickly embracing and examining new and improved technologies, as well as making efforts for internal product creation that complements our product line and solutions, in order to stay ahead of the curve.

In line with the growing customer and market requirements, we have established the following:

  • P-Smart CORE (Pricol Smart Core Journey) Technology (Platform, Software, Products) Road Map for the “Driver Information & Connected Vehicle Solutions” Product group.
  • Electrification ready in both our product groups with enhance offerings
  • Entered into a strategic technology partnership with Sibros Technology Inc for End-to-End Telematics Solution to deliver Deep Connected Vehicle Solutions in the Indian and ASEAN markets
  • Entered into a strategic Partnership with Candera CGI Studio for HMI Solutions to bring cost effective solution for vehicles across all segments with shorted lead time
  • Centre of Excellence along with PSG College of Technology for Micro Motors and Robotics
  • Entered into an licensing agreement with BMS PowerSafe to manufacture and sell Battery Management System for the Indian market
Our Ecosystem Partners

We are currently at the forefront of innovation in our sector due to the cutting edge work demonstrated by our teams and with our strategic partners further complementing our innovation, we deliver best-in-class products and solutions. We are completely passionate about pushing the boundaries on the technological capabilities and committed to solidifying our position as the market leader.